Retail layouts are an art form and a science. Industry dependent the layout may vary, but a few statistics apply across the board. Take for instance, a consumers path of travel. Its been estimated that up to 90% of customers entering a store will immediately turn right, and circle in a counter clockwise direction1. Weird right? Not so much. We are humans, we are predictable and operate in patterns that are important to understand.
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With a pinch of customer involvement, some value added incentives, an exciting method of rewarding the client, and a remarkable game plan, our recipe to a successful crypto integration is well on it’s way. Today we're going to go through a quick and simple Bitcoin Loyalty Lottery promotion. Why not just offer a Bitcoin discount? Basic discounts are boring, and depending on the setting, can send a customer mixed signals. If we develop an innovative promotional campaign, we will stretch a smaller discount into large rewards for everyone involved. Entrepreneur.com says it best: Lets start off with a paper paper wallet promotion! What are they? A physical, offline, cold storage, safe place to store your coins. Paper wallets have an address and QR Code for quick transactions.
Paper wallets are a great way to associate your brand with crypto currencies and will be seen every time one of your customers tells their social circle about crypto currencies. They make for a great low cost promotion, that will be heavily involved in your customers crypto adoption. And Finally, these will be used along side your marketing plan throughout your crypto adoption and growth within the industry. |
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